Century 21 Mountain Lifestyles
Century 21 Mountain Lifestyles
Eunice Pearson, Century 21 Mountain LifestylesPhone: (828) 230-4894
Email: [email protected]

Meet Your Buyer Through Your Home Description

by Eunice Pearson 11/01/2020


 Photo by S. Hermann & F. Richter via Pixabay

Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge. 

Meet Your Buyer Through Your Home Description

Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked? 

Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description: 

  • Does a south-facing window stream glorious sunshine into your home every day? 
  • Does your garden attract butterflies and bees from season to season?  

You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me." 

What Not to Say When Describing Your Home for Sale

Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!

Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.

Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status. 

Finally, check your description for errors or overused words. Thoughtfulness is the key.

Ready to List, With a Description That Intrigues 

Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?

As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer. 

What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!

About the Author
Author

Eunice Pearson

I have lived in and loved Western North Carolina since 1964 and I think it is the greatest place to live. I have been in real estate for 35 years and I enjoy helping other people find homes in this area. I am familiar with Buncombe and Henderson counties primarily and some of Haywood and Madison counties. These are the counties that surround Asheville and Hendersonville. Tell me what setting you like and I will help you find it. If you have a house to sell, I can help you there also. Since I show many houses, I am familiar with the values and with what buyers are interested in. I can help you promote your house to the right buyer. When I started 35 years ago, the paperwork was limited and simple, the mortgages had set qualifications and very little variance. It is so much more complex now. I can help you thru the maze. There are mortgages now for almost everyone. Let me help you find the right lender.